Mobile computing devices, smartphones and tablets in particular, experienced explosive growth since the early 2000s and the trend is predicted to continue. Apple® introduced the iPhone® in 2007 and Google released the first Android® OS in late 2008. Worldwide sales of smartphone units for 2011 was “472 million or 31% of mobile communication device sales,” according to Gartner. A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.
Analysis of global Q2 2012 smartphone sales by Nielsen shows the Google Android OS dominating market share (48.5%), with Apple’s iOS® a distant second (32.0%, Figure 13.1):
FIGURE 13.1: Q2 2012 Smartphone OS Shares
Morgan Stanley Research estimates ...
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