Dynamics 365 Essentials: Getting Started with Dynamics 365 Apps in the Common Data Service

© Sarah Critchley 2020

S. CritchleyDynamics 365 Essentialshttps://doi.org/10.1007/978-1-4842-5911-5_6

6. Dynamics 365 for Marketing

Sarah Critchley¹  

(1)

Cambridge, Cambridgeshire, UK

 

The standard marketing capability found in previous versions of Dynamics 365 CE could have been considered the least functional area of the platform. It allowed organizations to create marketing lists; create campaigns, including campaign activities; and send bulk emails through quick campaigns. This functionality might have been able to serve businesses’ marketing requirements a long time ago, but in society today, where marketing has become increasingly digital, requirements have evolved way beyond this functionality to the point that the old marketing features of ...