June 2005
Beginner
463 pages
14h 19m
English
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Customize the Checkout Process
Keep the personal touch in your transactions by disabling eBay’s controversial Checkout feature.
The direct communication between buyers and sellers is one of the main reasons eBay works as well as it does, and one of the things that makes eBay fun. Way back in 2001, eBay took an unfortunate step toward circumventing that communication by introducing the Checkout feature, which angered and alienated (at least temporarily) many of its most loyal members.
Originally, Checkout was intended to accomplish two things. First, eBay felt that both buyers and sellers could benefit from an integrated, unified system to handle the completion of transactions. Second, eBay wanted to funnel more business into eBay’s now-defunct BillPoint auction payment system (and away from its rival, PayPal). The problem was that the Checkout system wasn’t optional for sellers, and even went so far as to give buyers the impression they could pay with BillPoint even when sellers didn’t accept BillPoint payments. Well, it seems that fate is not without a sense of irony: within six months, BillPoint was history, and eBay had acquired PayPal. And while eBay has since improved the Checkout system quite a bit, making it less aggressive and more customizable, some problems do still remain.
One of the biggest problems with Checkout is that it allows the winning bidder to complete the transaction without having to wait for the seller to send payment instructions. For example, a bidder in another ...
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