2.1 Product delivery model2.1.1 Technical product ownership2.1.2 Customers vs. stakeholders2.1.3 Optimize for a product2.1.4 The importance of a minimal valuable product and early adopters2.2 Software-defined platform2.2.1 The platform software delivery lifecycle2.2.2 Observability-driven development2.3 Evolutionary platform architecture2.3.1 Backlog management for incremental design2.3.2 Capturing user, stakeholder, and market feedback2.3.3 Architectural fitness functions2.3.4 Domain-driven platform design2.3.5 Evolutionary impact of cloud-native technologies