Elevate the Debate

Index

$2.00 a Day: Living on Almost Nothing in America, 10

• A
• Abuse, online, 169–170
• Academic and research organizations as audience, 17
• Active charts, 50–54
• Addiction, social media, 167–168
• Agenda slides, 86–87
• American Public Transportation Association, 24
• Animated visualizations, 44
• Apple Screen Time (app), 169
• Attentive processing, 38
• Audience, the, 1–3, 15–16
  • being your own translator for, 6–8
  • brainstorming on, 32–34
  • conceptualized to guide outreach, 24–28, 184–185
  • creating a range of products for, 12–14
  • defining and understanding, 4
  • defining “policymakers” and, 20–23
  • empathy for, 8
  • goals for impact with, 3–4
  • identifying, 16–19, 178–179
  • in-person outreach to, 28–30
  • media and, 122–123
  • mixing and matching communication practices with, 30–31
  • pyramid philosophy and, 5–6
  • targeting outreach efforts to, 35–36
  • using every tool to communicate insights to, 11
  • visualizing, 19–24
  • wrapping research in a personal story for, 8–9
  • writing your broader narrative for, 9–10
• Audience advisory groups, 28

• B
• Bar charts, 47–49
• Blogger, 102, 116
• Blog posts, 101–102, 152
  • coming up with concepts for, 106–107
  • defined, 102–103
  • elements of standard, 109–113
  • how to communicate research using, 105–114
  • length of, 113–114
  • multimedia in, 111–113
  • promoting, 117–118
  • reasons for producing, 103–105
  • subheads and bullets on, 110–111
  • tips for writing, 107–109
  • titles, 109–110
  • where and how to publish, 114–117
  • writing timely and accessible, 119–120
• Brain Rules, 7
• Breaker slides, 87
• Broader narrative, 9–10