May 2012
Beginner
198 pages
4h 4m
English
About the Author
Gail F. Goodman is the CEO of Constant Contact, a leading provider of e-mail marketing, social media marketing, and event marketing and online survey tools for small organizations.
A small business expert and visionary, Gail has revolutionized the way small businesses and organizations can effectively and affordably build relationships with their customers, clients, and members. Since taking leadership of Constant Contact in April 1999, she has led the company to its initial public offering on the NASDAQ in October 2007 and more than half a million customers worldwide.
Gail was named “Executive of the Year” at the 2009 American Business Awards and was the 2008 New England Regional winner of Ernst & Young’s Entrepreneur of the Year. In 2011, she was inducted into the MITX Innovation Hall of Fame and named one of Boston’s Top 30 Innovators by The Boston Globe. Under her leadership, Constant Contact was ranked number 179 on Deloitte’s 2011 Technology Fast 500 and was named Best Overall Company at the 2009, 2010, and 2011 American Business Awards.
Along the way, Gail has worked with and talked with literally thousands of small businesses and organizations. Through the years, she has learned a variety of lessons on how small businesses succeed in reaching and keeping customers—all of which she brings to bear in Engagement Marketing.
A frequent speaker at industry events, Gail develops and tracks best practices in small business success; e-mail, event, and social media ...
