
Chapter 4. Automobile industry solution 115
Figure 4-3 IT Infrastructure of the IMC plant in Austin
4.3 Corporate business vision and objectives
Today, the automotive market is extremely competitive. In order to improve
profitability and increase market share, the IMC group has to become more
cost-effective and competitive. E-business has been identified as a means to
achieve this goal. The task force report unveiled weaknesses in the current IT
infrastructure. It turned out that the IT infrastructure was not ready for
e-business. Additionally, usability of IMC’s Web pages was rated poor. The IMC
board announced the following long term strateg ...