Chapter 5. Retailer industry solution 177
customers and guests can only see static Web pages, so there is no need for
authentication or authorization.
5.3 Corporate business vision and objectives
Due to a high density of food stores, all vendors are faced with strong
competition. This situation results in decreased margins, rated from 5% in 1997
down to 2% today. To increase profitability, ITSO Mart identified its operational
costs as a source for possible optimizations:
Supply chain: Decrease ordering costs by using e-business driven order
management.
Stock keeping: Use existing business processes and combine them with new
e-business technologies to optimize stocks.
Procurement: Decrease the operational effort for ITSO Mart by delegat