7 Entrepreneurial Cosplay in The Witcher and Game of Thrones
Introduction
Although cosplay inspires creativity, fans can use the subculture to acquire viral fame (Rahman et al. 2012; Peeples et al. 2018; Haborak 2020). This pursuit exists within an attention economy, which equates the number of followers, likes, and comments to one’s cultural capital.
Under this structure, the user’s identity functions as a brand
(see Chapter 9), where they post curated photos to show a tailored lifestyle (Drenten et al. 2019; Haborak 2020; Rouse and Salter 2021). For cosplayers, this system permits them to thrive on social media, for their tribute to mass culture allows them to construct ...
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