9 HOW TO BE PROACTIVE—NOT REACTIVE—ON SOCIAL ISSUES
by Lily Zheng
A political development from a major institution shakes society. A social controversy takes over the news cycle. A major tragedy, violence, or disaster puts a spotlight on social inequity. After these events occur, your workforce is anxious and distracted. Your customers are no different. These stakeholders direct the same question to your organization’s leadership:
“What are you and your organization going to do about this?”
If you’ve felt like the pressure on organizations, especially corporations, to take action on social issues has increased in the last few years, you’d be well justified in thinking so. The latest data from the Edelman Trust Barometer, an NGO researching ...
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