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Essential ActionScript 3.0
book

Essential ActionScript 3.0

by Colin Moock
June 2007
Intermediate to advanced content levelIntermediate to advanced
948 pages
27h 2m
English
O'Reilly Media, Inc.
Content preview from Essential ActionScript 3.0

Foreword

We imagine a world where every digital interaction—whether in the classroom, the office, the living room, the airport, or the car—is a powerful, simple, efficient, and engaging experience. Flash Player is widely used to deliver these experiences and has evolved into a sophisticated platform across browsers, operating systems, and devices.

One of the main forces driving Adobe’s innovation and the development of the Flash Player is seeing where developers are pushing the edge of what’s possible to implement, and then enabling more developers to accomplish that kind of work.

Taking the way-back machine to 2001, you would see the web being widely used and the early signs of web sites containing not only pages but also interactive applications. These applications were primarily using HTML forms and relying on web servers for processing the form information. A handful of leading edge developers were working to implement a more responsive interaction by taking advantage of client-side processing with ActionScript in Flash. One of the earliest examples of successful interactive applications was the hotel reservation system for the Broadmoor Hotel, which moved from a multi-page HTML form to a one-screen, highly interactive reservation interface that increased their online reservations by 89%.

Clearly, responsiveness matters. It creates a much more effective, engaging experience. However, in 2001, there was a lot to be desired in terms of performance, power of the scripting language, ...

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Publisher Resources

ISBN: 0596526946Errata