June 2014
Intermediate to advanced
208 pages
6h 13m
English
Content preview from Evaluating Public Relations, 3rd Edition
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Evaluation structures and processes
A number of well-proven evaluation structures and models have been available to practitioners for many years in order to help them define and implement evaluation strategies. They have not been universally adopted; the reasons for this are discussed and, together with practitioner research, this discussion is used as the basis of developing more accessible alternatives.
When practitioners undertake evaluation, they tend to take a narrow view of the methods used and concentrate on simplistic methodologies. However, there are structures and models which outline processes for public relations evaluation. This chapter considers those structures and proposes two more based on research among (and feedback from) ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.