June 2014
Intermediate to advanced
208 pages
6h 13m
English
Content preview from Evaluating Public Relations, 3rd Edition
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Association for the Measurement and Evaluation of Communication (AMEC) (2010) Barcelona Declaration of Measurement Principles, AMEC, London, available at: http://amecorg.com/2012/06/barcelona-declaration-of-measurement-principles/
AMEC (2011) Valid Metrics. Available at: http://amecorg.com/important-stuff/ (accessed 30 July 2013)
AMEC (2013) PR Professional’s Definitive Guide to Measurement, AMEC (and partners), London. Available at: http://prguidetomeasurement.org/
American Management Association (AMA) (1968) Measuring and Evaluating Public Relations Activities, Management Bulletin No 110, AMA, New York
Austin, E and Pinkleton, B (2001) Strategic Public Relations Management, Lawrence Erlbaum Associates, Mahwah, NJ
Bagnall, R (2012) ...
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