O'Reilly logo

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Second Edition by C. A. Preston

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

INDEX

A

About.com, 26, 110, 289, 290

Abstract competition, 53

Academy Awards, 129

Accessibility, website, 120

Accountability, for corporate events, 173174

ACOM (Association for Convention Operations Management), 274

Activism events, 222228

Activity level, of aging population, 249250

Actual information, 79

Adverblog, 86, 290

Advergames, 130

Advertising, 6, 1516

about sponsorship, 97

in ancient Rome, 3031

behavioral, 130131

for festivals, 148

honesty of, 240241

in marketing communication mix, 7780

online, 81, 133135

of social events, 216217

viral, 24

Advertising Age, 285

Advertising value (of festivals), 157

Aelana Interactive Multimedia Development, 287

Affiliation, targeting by, 180

Affinity, building, 179

Aff ordable Vintage Fashion Fair, 118

Agenda New York, 285

Aggarwal, Reggie, 233, 238, 242

AIDS Walk, 149

Akhtar, Javed, 217

Akitu festival, 138

Alabama 3 (musical group), xvi

Alabama Freethought Association, 201

Albuquerque International Balloon Fiesta, 98

All-Star Weekend, 151

All Tomorrow's Parties, 134

AMA (American Marketing Association), 274

Ambush marketing, 110, 260, 290

American Express, 19, 264

American Marketing Association (AMA), 274

Anarchist movement, 226

Ancient Arabic Order of the Nobles of the Mystic Shrine (Shriners), 195, 197

Anne, Princess Royal, 51

Antiques Roadshow (television series), 251

Antiwar protests, 222223

Antony, Mark, 31

Apps, smartphone, 270271

Approach strategy (for sponsorship), 102103

Arab Spring of 2011, 227

Architectural mapping, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required