Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Second Edition

INDEX

A

About.com, 26, 110, 289, 290

Abstract competition, 53

Academy Awards, 129

Accessibility, website, 120

Accountability, for corporate events, 173–174

ACOM (Association for Convention Operations Management), 274

Activism events, 222–228

Activity level, of aging population, 249–250

Actual information, 79

Adverblog, 86, 290

Advergames, 130

Advertising, 6, 15–16

about sponsorship, 97

in ancient Rome, 30–31

behavioral, 130–131

for festivals, 148

honesty of, 240–241

in marketing communication mix, 77–80

online, 81, 133–135

of social events, 216–217

viral, 24

Advertising Age, 285

Advertising value (of festivals), 157

Aelana Interactive Multimedia Development, 287

Affiliation, targeting by, 180

Affinity, building, 179

Aff ordable Vintage Fashion Fair, 118

Agenda New York, 285

Aggarwal, Reggie, 233, 238, 242

AIDS Walk, 149

Akhtar, Javed, 217

Akitu festival, 138

Alabama 3 (musical group), xvi

Alabama Freethought Association, 201

Albuquerque International Balloon Fiesta, 98

All-Star Weekend, 151

All Tomorrow's Parties, 134

AMA (American Marketing Association), 274

Ambush marketing, 110, 260, 290

American Express, 19, 264

American Marketing Association (AMA), 274

Anarchist movement, 226

Ancient Arabic Order of the Nobles of the Mystic Shrine (Shriners), 195, 197

Anne, Princess Royal, 51

Antiques Roadshow (television series), 251

Antiwar protests, 222–223

Antony, Mark, 31

Apps, smartphone, 270–271

Approach strategy (for sponsorship), 102–103

Arab Spring of 2011, 227

Architectural mapping, ...