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Executive Corporate Finance: The Business of enhancing shareholder value by Samir Asaf

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Chapter 1. Optimizing the corporate finance function

Introduction

In any corporation, the chief financial officer (CFO) plays a pivotal role – aligning business strategies with the financial capabilities of the company, and shareholders’ demands for value creation with the chief executive officer’s (CEO’s) leadership of the business.

PricewaterhouseCoopers’ recent global survey of 1,000 CEOs from 43 countries from Europe, North America, South and Central America, Africa, and Asia-Pacific shows that corporate finance plays the quintessential role in corporate strategy and leadership.[1]

In addition, a renewed focus on corporate sustainability indicates the vital importance of strategy, execution, and risk management to the continued profitability ...

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