Experience Design: A Framework for Integrating Brand, Experience, and Value

Acknowledgments

This book is largely a product of the experiences we have had as a company over the past 15 years. During this time we have had the great fortune to work with some extremely smart and talented people—Method employees and Method clients.

We would like to thank all of those people who have worked at Method over the years. Your curiosity, skills, enthusiasm, and belief have helped create a significant body of work. Your thinking has helped us form and articulate what we feel is a foundational toolset that we can all use moving forward—the view of experience design we put forth in this book.

We would also like to thank all of the clients who have worked with us over the years. We have learned a lot about how business sees design, as well as the challenges and opportunities that businesses face in serving markets, shareholders, and employees. Your confidence in us and willingness to collaborate has helped push our potential and has helped us to develop experience design as a new way for design and business to collaborate.