4.1 Optimize a single continuous parameter4.1.1 Design: Choose parameter values to measure4.1.2 Take the measurements4.1.3 Analyze I: Interpolate between measurements4.1.4 Analyze II: Optimize the business metric4.1.5 Validate the optimal parameter value4.2 Optimizing two or more continuous parameters4.2.1 Design the two-parameter experiment4.2.2 Measure, analyze, and validate the 2D experimentSummary