Eye Tracking in User Experience Design

Index

Note: Page numbers followed by f indicate figures, b indicate boxes, t indicate tables, np indicate footnotes, and ge indicate glossary.

A

Android applications, 269, 272

Apple iPad, 265

Areas of interest (AOI)

description, 361ge

usability testing

drop-down box, 57–58

Enable Table Tools, 60

geography pop-up window, 58–59, 59f

medium-fidelity usability, 57–58, 58f

with prototype, 60, 60f

video games, 306, 307f

web navigation, 151

web page, components of, 17, 17f

Attentional salience, 361ge

Attention distribution, 361ge

B

Banner blindness

bricklet, with light background color, 39–40, 39f, 40f

description, 361ge

vs. SERPs, 41, 41f

testing, 43

textual ad and graphical ad, 40–41, 40f

web content, 170

Breadcrumbs, 148, 361ge

Bricklet, 361ge

C