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Facebook® Advertising For Dummies® by Joel Elad, Richard Krueger, Paul Dunay

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Chapter 8. Testing and Optimizing Your Ad Campaign

In This Chapter

  • Looking at your Facebook Ads Reports

  • Making changes or updates to your ad campaigns

  • Gaining insight from Facebook Insights reports

  • Drawing conclusions from your ad campaigns' effect on your pages

Sure, there may be 50 ways to leave your lover, but there are also many ways to make a successful Facebook advertising campaign. And with all the information and tracking capabilities available, you can strive to improve your ad campaign through testing and optimizing your ads so you get the biggest amount of response — and, hopefully, the most profitable or beneficial response you can generate from your ad campaign dollars.

In this chapter, we delve into the reporting options available in Facebook. We show you what to look for in your test campaigns so you can make better decisions on how to revise or update your ads before you run a major campaign with lots of advertising dollars. We walk you through Facebook Insights, where you can see how the reaction is going to your Facebook business Page and the traffic generated from sources like your ad campaign. We discuss Ads Manager and Ads Reports again in Chapters 10 and 11 because these tools help you understand how your main campaigns are performing. We illustrate them here because they are important in helping you verify how to test and optimize your ad campaigns before you start spending the big dollars on your main campaign(s).

Using Facebook Reporting Data

Facebook provides a ...

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