Facebook Marketing All-in-One For Dummies, 3rd Edition

Chapter 3

Using Like Links and Buttons

In This Chapter

Understanding the Facebook Like link and button

Seeing the implications of using the Like button code outside Facebook

Discovering how to create a simple Like button code for your website

This chapter explains both the Like link and the Like button and how to use them to engage your audience on Facebook and outside the Facebook environment. Find a fuller discussion of the enormous implication of using this Facebook integration tool in Book VII, Chapter 2.

Comparing the Like Button and Like Link

You can see the Like interface on Facebook itself in two ways. One way is as a link, which appears at the bottom of posts on Facebook. See Figure 3-1 for an example of a simple link on a Facebook post. The other way is as a button, as shown in Figure 3-2; buttons appear at the top of a Facebook Page.

If you’ve spent any time on Facebook — or on the Internet, for that matter — you’ll have run across a Like link and Like button in many places.

Here are a few places where you’ll find them:

• As a link at the bottom of each post in your Facebook News Feed
• As a link on the bottom of each comment from any post in your News Feed
• As a link on ...