Introduction

There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

—COLIN POWELL

If you want to be successful, you need to fail more!

I can write fancy motivation to try to trick you into thinking you can avoid failure, or I can just tell you my truth—either you need to do something and you do it, or you don’t want something bad enough and you don’t do it. The common thread that connects every successful person you’ll read about in this book is that they all found failure to be essential and instructive in their pursuit of greatness. Failure was part of their recipe for success.

It’s a fact that everything you do involves an element of risk and failure; the only thing that varies is the degree ...

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