Book description
Unlike traditional company assets that will deteriorate or be depleted over time, data can be reused and recombined freely without degradation. Increasing the liquidity — the ease of data asset reuse and recombination — of strategic data is the first step to data monetization. The authors describe how the efforts of a financial services firm and three other organizations to facilitate the recurring reuse and recombination of strategic data assets are paying off.
Product information
- Title: Fast-Track Data Monetization With Strategic Data Assets
- Author(s):
- Release date: July 2021
- Publisher(s): MIT Sloan Management Review
- ISBN: 53863MIT63132
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