October 2026
464 pages
13h 48m
English
The final part of this book moves from back-office models to the front lines of customer experience, showing how AI can transform the way financial institutions understand, engage, and retain their users, as well as how the concepts from every preceding chapter come together in practice.
In chapter 13, you’ll build a sophisticated personalization engine for the fictional AlphaStream platform. Starting from a 100,000-user dataset, you’ll architect a User 360 data pipeline, create Financial DNA vectors using embeddings, discover hidden user tribes through clustering, and solve the cold-start problem for a brand-new content feed using semantic matching—all while implementing ethical ...
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