January 2017
Beginner
500 pages
147h 53m
English
book
Financial Management: Principles and Applications, 13/e
by Sheridan Titman, Arthur J. Keown, John D. Martin
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1.1 Finance: An Overview
To begin our study of business finance, we present an overview of the field and define the types of decisions addressed by the study of business finance. We also discuss the motivation for studying finance and briefly introduce the five principles of finance.
What Is Finance?
Finance is the study of how people and businesses evaluate investments and raise capital to fund them. Our interpretation of an investment is quite broad. In 2016, when Fitbit introduced the Fitbit Blaze, an activity-focused smartwatch, it was clearly making a long-term investment. The firm had to devote considerable expense to designing, producing, and marketing the smartwatch with the hope that it would eventually capture a sufficient amount of ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.