January 2017
Beginner
500 pages
147h 53m
English
In 1955, the Walt Disney Company (DIS) was largely a movie studio, but that all changed when the company decided to invest $17.5 million to build Disneyland in Anaheim, California. The decision to build the theme park was a major capital-budgeting decision for Disney and was so successful that the company later decided to open theme parks in Orlando, Tokyo, Paris, and Hong Kong. In retrospect, how important was this investment? Today, parks and resorts account for over 30 percent of Disney’s revenue. There are three important lessons from the Disney theme park story:
Lesson 1: Capital-budgeting decisions are critical in defining a company’s business. Had Disney not embarked on its theme park strategy, it ...
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