December 2024
Beginner to intermediate
464 pages
13h 23m
English
Content preview from Financial Valuation Workbook, 5th Edition
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CHAPTER 6Marketing, Managing, and Making Money in Valuation Services
Caveat: Most of the following information is presented in a best‐case scenario where everything is almost perfect. It may not be possible or relevant to adopt all of these procedures, policies, and ideas. Each professional and firm should choose the resources that fit the firm/group, its philosophy, and its culture.
Disclaimer: For discussion and educational purposes only. Some topics may not be relevant to every practice. Valuation and litigation services are very much affected by specific facts and circumstances. As such, the views expressed in this chapter do not necessarily reflect the professional opinions or positions that the authors would take in every assignment or practice, or in providing valuation or litigation services in connection with an actual engagement, matter, or practice. Every situation and practice is unique, and differing facts and circumstances may result in variations of the information presented. Jim Hitchner, and Valuation Products and Services, LLC assume no responsibility for any errors in this information, use of this information, or reliance on the information. Use at your own risk.
6.1 SMART “MULTI‐MARKETING”: LEVERAGING YOUR EFFORT—SELLING AND NETWORKING BEYOND ONE‐ON‐ONE
The following point list is designed to assist the professional firm in planning an effective marketing strategy.
- Decide on what target market you want to reach:
- Attorneys
- Business owners
- CPAs
- Bankers ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.