October 2024
Beginner
368 pages
9h 2m
English
Content preview from Fintech Feminists
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CHAPTER TWOGET IN, WE’RE RESCUING THE ECONOMY
When Liza Landsman got the call to take over as CEO of one of today’s largest fintech companies, she immediately thought of her “shoulder angels,” as she calls it. “Rather than an angel and a devil,” she told me, “I have my ‘social good’ angel on one shoulder and my ‘capitalist’ angel on the other.” Landing a job in fintech provided her the opportunity to satisfy both. However, it would take a lengthy career journey – and a ton of introspection – to find her way into fintech.
Landsman started her career in traditional finance. She has experience in operations and venture capital, having worked at Citigroup, BlackRock, E*Trade, and New Enterprise Associates. She was also one of the founding executives at Jet.com, where her strategic leadership contributed to the company’s $3.3 billion acquisition by Walmart. Over the years, she gained insights from those experiences, but one pattern kept standing out.
“I observed that those businesses are structurally designed to cater to and serve the country’s mass affluent population extremely well,” she said. However, significantly less is available for the 99% of US households that don’t meet the top 1% criteria. “It never made sense to me that the overwhelming majority of Americans should be so drastically underserved by the largest financial institutions out there,” she said.
In the past, investors had to hire a stockbroker to place trades. These brokers earned a commission on the trades, ...
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