October 2024
Beginner
368 pages
9h 2m
English
Content preview from Fintech Feminists
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER FIVECOMMUNITY IS YOUR COMPETITIVE ADVANTAGE
Building a fintech company in today’s crowded market isn’t just about promising wealth anymore. It’s about creating an experience that deeply resonates with consumers, giving them a greater sense of purpose and connection. That’s why investing in community building is crucial for any fintech company. When done right, it can unlock market share, and it’s exactly what the next generation of wealth builders crave.
Take Gen Y and Gen Z, for example. They make up 47% of the US population and inherit $541 billion annually, which is about 30% of the wealth transferred today. This percentage is only expected to grow, according to a 2022 Fidelity report.1 Gen Z, the most diverse generation yet, with 48% of 7- to 22-year-olds identifying as non-white, is passionate about making money and making a positive difference in the world. They are coming together as a community to drive change, and digital financial services are one of their most effective tools. By embracing fintech, Gen Z can coordinate, collaborate, and take action more innovatively and efficiently.
INVESTING IN GEN Z
A great example of a fintech start-up using “community” as a core pillar is Alinea Invest, a fintech app offering investing and wealth management aimed at Gen Z women. From my observations, Alinea taps into all six hallmarks of its target user: diversity, life path, values, FOMO, mental health, and technology. Community is at the heart of their value proposition. ...
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