Chapter 4. Mayday
Amazon prides itself on its customer service, and its mission to put the customer’s needs first is at the heart of everything it does, so it’s not surprising that they’re innovating in this department as well. Much more than just a gimmick, their new Mayday feature is one of the most effective and useful forms of tech support available anywhere today.
Note
Though innovative and popular, the Mayday feature is not unique to the Fire phone. It was introduced in the most recent versions of the Kindle Fire HD and Kindle Fire HDX (all sizes), which are the only other devices that offer it.
Mayday promises one-on-one guidance from a knowledgeable expert (Amazon calls them Tech Advisors) about whatever trouble you might be having with your device—from setup questions to troubleshooting to assistance with features—within about 15 seconds of placing your call.
To get started, just bring up the Quick Actions bar (see One-Handed Gestures) and tap the Mayday icon, highlighted in Figure 4-1.
Before long (Amazon says the wait is usually less than 15 seconds, which has been the case every time I’ve used it), an Amazon Tech Advisor will appear on your screen, as shown in Figure 4-2.

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