Chapter 7. Analysis Tool #4: Industry Analysis
The first three analysis tools dealt with abstract numbers such as earnings forecasts and P/E ratios and the like without regard to the company's business. Given the same numbers, your conclusions would have been identical whether you were analyzing a maker of chewing gum, buggy whips, guided missiles, or computer chips.
Now it's time to learn about your candidate's business, its industry, and its competition.
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