Step 5: Business Plan Analysis
Business Plan Scorecard
The business model analysis evaluates qualities of a company's business plan that are likely to influence its success. Use the business plan scorecard to tabulate the scores for each category. Score each category one, minus one, or zero, corresponding to advantage, business plan disadvantage, or not applicable, respectively.
Brand Identity
Impath had a strong reputation among professionals. But results are the bottom line in a highly technical field such as oncology, and Impath's name recognition would not serve as an effective barrier to entry if a competitor offering better service entered the field. Score = 0.
Other Barriers to Entry
The clinical analysis field per se is an easy business ...
Get Fire Your Stock Analyst! Analyzing Stocks on Your Own now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
