June 2012
Intermediate to advanced
448 pages
17h 31m
English
Business professionals devote hours every day to communication tasks in the workplace. Much of this communication is hampered by unproductive thinking, weak attempts at persuasion, poor organization, and a lack of basic writing skill that undercuts credibility. Floods of useless emails swamp and slow the whole organization. Web content lacks distinctiveness and power. Poorly managed, inconclusive meetings eat up time. Weak sales presentations fail to sway customers.
One dramatic way to increase your productivity is to improve your communication processes and skills.
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