June 2012
Intermediate to advanced
448 pages
17h 31m
English
In the 21st century, value is created by knowledge work—the analysis, research, design, and development work done by strategists, scientists, technologists, and service professionals. Knowledge work and writing are roughly the same process: a document or presentation is the means of creating value in a high-tech world. Clearly, the value of the chemicals in a bottle of life-saving pills is negligible, but the value of the research and knowledge documented in the package insert is incalculable. The value of the silicon in a computer chip is slight, but the value of the knowledge embodied in the research reports, patent documents, and procedures is substantial. The documents are your best thinking ...
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