From Smart to Wise: Acting and Leading with Wisdom

Noble Purpose: It’s Your Personal North Star

Finding your noble purpose isn’t always easy. Many leaders have trouble finding it because they look for it externally rather than within themselves. And even when they look outside, they primarily focus on what connects them to the organization they work for rather than what binds them to humanity.

Many business smart leaders we know are strategic thinkers and excel at creating vision statements for their organizations. They often say something like this: “We will become the largest and most profitable company in our industry by 2020.” Yet such organizational vision statements are just nicely worded expressions of company goals; they don’t define the leader’s personal goals, let alone higher purpose. ...