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Futureproof by Caleb Storkey, Minter Dial

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Chapter 3

The cloud

What happens if the cloud disappears?

The cloud services companies of all sizes; the cloud is for everyone. The cloud is a democracy.1

Marc Benioff Founder & CEO Salesforce

What is it?

They sold it to us. The chance to work from a café overlooking the beach. The world is your office and all you need is at your fingertips. Team members work from their own location and apart from the expected: ‘Sorry I was having problems getting into the video conference room’ we are more adept at working remotely. We have got the cloud to thank.

The cloud may sound ethereal and abstract but, in reality, the cloud is made up of fixed hardware and server farms located firmly in regions throughout the world. The cloud is a way to store, ...

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