© Alex Libby 2021
A. LibbyGatsby E-Commercehttps://doi.org/10.1007/978-1-4842-6692-2_12

12. Adapting for Mobile

Alex Libby1  
(1)
RUGBY, UK
 

I’m generally not someone who gambles, but I will lay pretty good odds that some of you will be reading this book on an iPad or some such mobile device.

Okay, so only time will tell if this is true, but here is a fact that is true: there are over 4.54 billion smartphone users in the world today. Yes, you read that right – 4.54 billion. Don’t believe me? Try this for size: According to the DataReportal site, mobile web traffic at the end of 2019 outstripped desktop (and laptop) traffic by 20% to the point that over half of all traffic is now via mobile phones.

See a picture here? Yes, it is indeed true: surfing the ...

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