Get Sh*t Done

SALES and YOU

PERSISTENCE and “ANTENNAS UP” … TWO of the major GSD Principles …

It’ll Never Happen – Where did my first book come from?

As with most sales, it started when I got turned down.

An article was published about me and my sales skills in The Charlotte Observer in the spring of 1992 that made my phone ring off the hook. I went running back to the paper to offer my writing services.

“I want to write a weekly article on sales,” I trumpeted. Not only did they turn me down, they said, “It’ll never happen.” I said, “No, it’ll never happen here.”

That same morning – one hour later – I struck a deal with the Charlotte Business Journal to publish a weekly column on selling skills. I called it “Sales Moves.”

Next time someone tells you “never,” remember that means “not for at least one hour.” My name is Jeffrey Gitomer – I’m a salesman, I’m a speaker, and I’m a writer, I’m a dad, I’m a granddad, I’m a husband, and I’m a friend. I don’t have a Ph.D. I’m a college dropout. I don’t live in an ivory tower. I live in lofts at the old Lance Cracker Factory in Charlotte, North Carolina. I learned to sell in New Jersey, Philadelphia, and New York City. Now I help people all over the world understand the difference between “how to sell” and “why people buy.”

In 1969 I got involved in multi-level marketing when it was called pyramiding. In 1974 I sold 3-million dollars worth of garments in NYC on pre-targeted cold calls. In 1983 I sold a deal to print every garment for the 1984 Olympics. ...