Get Your Business Funded: Creative Methods for Getting the Money You Need

Crowdfunding Tips

Because one of the unique benefits of crowdfunding is that it gets people interested and invested (literally) in your business at a potentially very early stage, those folks can become your cheerleaders and advocates. Use that. Tap into that potential. Help them help you.

Other things that have helped entrepreneurs successfully crowdfund include:

• Use video. On whatever crowdfunding site you choose, be sure to post a video explaining who you are, what the opportunity is, and how it can benefit the investor. Entrepreneurs who post videos raise more money.
• Be specific. The best crowdfunding projects offer detailed descriptions of the project. They identify the entrepreneur, the business, how the funds will be used, and what the investor will get in return. Make sure people understand why your request is necessary for your success.
• Choose good rewards. Yes, people who invest this way want to help you, but they also want something out of it. If you can tie the benefit directly into something valuable the investor will receive, that is best. OpenIndie.com allows investors to put their films on the site. Investors in TikTok watches got a watch. Using crowdfunding to presell your product works very well.
• Deliver. Whatever you promise, deliver on that promise.
• Listen. You are trying to appeal to a crowd. Ask them what they want, and then give them what they want.
• Promote your project. Once you list your business or project on the crowdfunding site, let people know it ...