Case Study 01: Moose Peterson www.MoosePeterson.com

The Problem:

Moose is a man of many talents: acclaimed photographer, research associate with the Endangered Species Recovery Program, writer published in over 143 magazines worldwide and author of 24 books, and lecturer, to mention a few. With so many years behind the lens, it’s no surprise that he was also the owner of many websites.

“When I put up my first website in 1994, business was pretty simple. As time went on, the business grew, and I’d simply create a new website for the newest facet of the business. After a while, I needed a map to find them all. Galleries were on one site. Teaching seminars were on another. Videos were on another. In order to see everything, you had to go to several ...

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