1. Milton Friedman, “The Social Responsibility of Business Is to Increase Its Profits,” New York Times Magazine, September 13, 1970.

2. Net Impact, (accessed March 27, 2006).


1. Ben Cohen and Jerry Greenfield, Ben & Jerry’s Double-Dip: How to Run a Values-Led Business and Make Money, Too (New York: Simon & Schuster, 1997).

2. Gary Hirschberg, telephone interview by David Korten, July 2003.

3. E. F. Schumaker, Small Is Beautiful: Economics As If People Mattered (New York: Harper & Row, 1973).

4. Michael Shuman, Going Local: Creating Self-Reliant Communities in a Global Age (New York: The Free Press, 1998).

5. Joseph Pine, Mass Customization: The New Frontier in Business Competition (Boston: Harvard ...

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