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GLOBAL TELEVISION FORMATSAND THE POLITICAL ECONOMYOF CULTURAL ADAPTATION

Who Wants to be a Millionaire? in India

Lauhona Ganguly

Rama Krishna Guggila is 35 years old and lives in the Khammam district of the southern state of Andhra Pradesh in India. He holds a medical degree from a university in Hyderabad and hopes to emigrate to the United States someday. Mohit Mahipal, on the other hand, lives in the northwestern state of Haryana in a small town called Hissar. He is 27 years old, married, and sells photographic goods. Mahipal and Guggila do not have much in common in India's socio-culturally and linguistically diverse society. But they are motivated by a shared impulse: to participate on “reality television” shows and earn extraordinary ...

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