Index

Advertising, 58–59. See also Marketing

products and, 11

AEG, 160

Aesthetics. See also Industrial design

concerns about today’s, 174–78

elegance and, 164–70

industrial products and, 155–59

introduction, 153–55

problems and tactics table, 179

product form/function and, 170–74

sophistication and, 164–70

thought problem, 178

Aging populations, addressing physical fit and, 74

Airplanes, performance/cost ratios, 64

Albers, Josef, 160

Aluminum products, 208

Anthropocene, 204

Anticipation, 126

Apple, 58

first computer of, 27

iPhone, 11

Automobile companies, tradition and, 29–35

Bamboo Diapers, 211

Bathrooms, human fit and, 69–70

Battery-operated toys, 220–21

Bauhaus, 160–61

Beasley, Bruce, 185

Behrens, Peter, 160

Billington, David, 111

Biotechnology, ...

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