Index
Advertising, 58–59. See also Marketing
products and, 11
AEG, 160
Aesthetics. See also Industrial design
concerns about today’s, 174–78
elegance and, 164–70
industrial products and, 155–59
introduction, 153–55
problems and tactics table, 179
product form/function and, 170–74
sophistication and, 164–70
thought problem, 178
Aging populations, addressing physical fit and, 74
Airplanes, performance/cost ratios, 64
Albers, Josef, 160
Aluminum products, 208
Anthropocene, 204
Anticipation, 126
Apple, 58
first computer of, 27
iPhone, 11
Automobile companies, tradition and, 29–35
Bamboo Diapers, 211
Bathrooms, human fit and, 69–70
Battery-operated toys, 220–21
Bauhaus, 160–61
Beasley, Bruce, 185
Behrens, Peter, 160
Billington, David, 111
Biotechnology, ...
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