November 2009
Intermediate to advanced
432 pages
11h 18m
English
Content preview from Google Advertising Tools, 2nd Edition
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Linking
The links on your site constitute a very important part of how Google and other search engines will rank your pages.
Links can be categorized into inbound links, outbound links, and cross links (see Figure 4-10):
- Inbound links
These links point to a page on your website from an external site somewhere else on the Web.
- Outbound links
These links point from a page on your site to an external site somewhere else on the Web.
- Cross links
These links point between the pages on your site.
Figure 4-10. It’s important to understand the distinctions among the three categories of links
Figure 4-11. An automated link checker goes through the hyperlinks ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.