Google® Business Solutions All-in-One For Dummies®

Chapter 3. Attracting Customers with Google Coupons

In This Chapter

• Deciding whether your business should use coupons

• Making your coupons attractive and useful

• Creating your coupons and putting them online

• Using your coupons with Google Checkout

Sometimes, a little incentive is necessary to get your customers inside your doors, whether those doors are brick-and-mortar or the more metaphorical doors found on the Internet. Luckily, a good, old-fashioned solution works well in both arenas: the coupon. The coupon is a time-tested way to bring customers into your business and to get them to try your product or service. This chapter takes a look at how you should create coupons that are beneficial for all involved.

The Art of Using Coupons

Before you put just any discounted offer up on the Internet, you should take a look at what coupons can do for your business. You need to analyze whether discounting your product or service will help your business and whether you are able to take the brief financial hit in order to set up long-term business relationships. Read through the following points and make sure coupons are the right step for you.

Should my business use coupons?

In certain situations, issuing a coupon could help your business:

• You're starting a new business and you need to get customers to try you out.

• You're launching a new product or service as part of your existing business and you want to attract attention to it.

• You're trying to rid yourself of some excess product, and you want to offer ...