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Groundswell, Expanded and Revised Edition
book

Groundswell, Expanded and Revised Edition

by Charlene Li, Josh Bernoff
June 2011
Intermediate to advanced
352 pages
7h 54m
English
Harvard Business Review Press
Content preview from Groundswell, Expanded and Revised Edition

about the authors

CHARLENE LI is one of the leading voices on the business use of social technologies and is an accomplished and frequently requested public speaker, appearing at events like the World Business Forum. She was named one of the most creative people in business by Fast Company in both 2008 and 2010. Charlene started her own analyst blog in 2004 and is regularly cited as America’s most influential analyst blogger. She currently blogs at charleneli.com and tweets at twitter.com/charleneli.

Prior to founding her own company, Altimeter Group, Charlene was a Vice President and Principal Analyst at Forrester Research, where she led the marketing and media research team at Forrester and ran its San Francisco office. She has also been publisher ...

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Publisher Resources

ISBN: 9781422143414