1. The web is changing
How the web is changing
Experiences are better when businesses are built around people
Zynga didn’t exist five years ago. They are now the biggest games company in the world. Yet in almost every dimension that the games industry traditionally measures, Zynga’s games fall short. They have lower resolution graphics, they are less powerful, they are one dimensional. But they have one feature that the other games don’t have: They are built around people and their relationships. When you play a Zynga game, you can see your friends who are also playing and collaborate with them. Zynga built their business around people. Their rise should be no surprise—we’ve been playing games with others for thousands of years.
The games in ...
Get Grouped: How small groups of friends are the key to influence on the social web now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
