10. Conclusion
The social web today
We’ve covered a lot of ground. Let’s first recap the most significant patterns from each chapter, see how they are related, and what it means for the future of your business.
Social networks are not new, and the social web is here to stay
We’re social creatures, and social networks have been around for over 10,000 years. The web is being fundamentally rebuilt around people, because our online life is catching up with our offline life. Going forward, the social behavior we’ve evolved over those thousands of years will be what motivates us to act on the web.
Experiences are better when businesses are built around people, and their friends. This shift will change how we think about marketing, away from “influential” ...
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