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Growth Engineering
book

Growth Engineering

by Rita Okonkwo
April 2026
Intermediate
208 pages
5h 47m
English
Wiley
Content preview from Growth Engineering

CHAPTER 2Observability

Growth without observability is guesswork. Observability shines a light on what’s working, what’s not, and what to fix next. It’s how you know if your product is truly performing or just surviving.

It is the foundation of growth engineering because it answers the following questions:

  • Is our system healthy?
  • Are users even seeing our new, shiny feature?
  • How are users interacting with our product?

By monitoring observability data, we can refine user experiences, optimize performance, and run better experiments.

The concept of observability comes from control theory, where it was formally defined in the 1960s by Rudolf E. Kálmán, a pioneer in modern control systems.

His definition: “A system is observable if you can determine its internal state solely by examining its outputs over time.”1

In simpler terms, imagine a box you can’t open (Figure 2-1). Can you figure out what’s happening inside just by watching what comes out?

A person analyzes data from a box with arrows and charts using a tablet.

Figure 2-1: A simplified illustration of observability: the system is a box, but by capturing signals (charts, logs, events), the engineer can understand what’s happening inside.

This idea was essential for early autopilot systems, where engineers needed to infer an aircraft’s internal state (like pitch, velocity, or altitude) from sensor data without ever “opening” the plane.

As software became increasingly complex and distributed, ...

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Publisher Resources

ISBN: 9781394378463