April 2026
Intermediate
208 pages
5h 47m
English
Content preview from Growth Engineering
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Introduction
Growth engineering is the art and science of applying structured growth techniques to build products that people adopt, engage with, and continue to use over time. This matters because products are not created for their own sake. They are created with the expectation that users will find value in them. To achieve this, teams must understand how people interact with their products so that they can optimize for usability, retention, and long-term success.
This book will show you how to integrate growth engineering principles into the products you build. You will learn core concepts such as instrumentation, data logging, monitoring, and experimentation, along with the mindsets that enable them. You will also explore case studies where these principles have been successfully implemented in real-world environments.
Whether you are an engineer, product manager, entrepreneur, designer, or anyone involved in shaping digital products, this book will equip you with the knowledge to build products that grow organically and sustainably, grounded in real user insights.
Why Now
In today’s fast-paced digital landscape, launching a great product is no longer enough. Competition is intense, user expectations shift rapidly, and attention is limited. Companies that leverage data, experimentation, and user understanding have a decisive advantage. The most successful products do not grow by accident. They grow because they are engineered with growth in mind from the very beginning. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.