Chapter 12Contracting in Pursuit of Public Purposes
Zachary S. Huitink, David M. Van Slyke, and Trevor L. Brown
On October 1, 2013, healthcare.gov, the website through which Americans can purchase health insurance under the auspices of the Patient Protection and Affordable Care Act, went live. Within hours of launch, reports surfaced regarding the site's poor functionality. From account creation through plan selection and purchase, shoppers struggled to navigate the federal government's new online insurance market. After repeated attempts to complete the process, many would-be buyers abandoned the site, frustrated by error messages, frozen web pages, and other glitches. These problems drove utilization well below expectations, an alarming ...
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